Building upon the past…advancing into the future.

"Activity breeds activity." - A quote often used by President and CEO of HollyHills, Daniel N. Bailey - a mantra from which the genesis of the company first originated.

On April 21, 1997, "HollyHills" was formed to incorporate a visionary rehabilitation program that both Dan Bailey and wife Marlene Y. Bailey, Executive Vice President of HollyHills, had previously introduced into the greater Los Angeles metropolitan area. Although three separate programs were eventually established during the company's early years, it was the idea to rehab one single-family unit at a time, that provided HollyHills the opportunity to develop the values, philosophies and quality standards that today's company is built upon.

In the early-to-mid-1990's, it was opportunity that first led the Baileys on their highly successful pursuit to acquire residential property during the height of Los Angeles' depressed real estate market. Many of the inner city properties had been foreclosed and lenders were taking back the properties. This presented the Baileys with an opportunity to become the purchasing lender. The Baileys purchased one to four unit properties in the inner city areas that had been boarded up and left in complete disrepair. Erected in the early 1900's, the majority of these properties were two-bedroom, one-bath, single-family units that would undergo a complete rehab overhaul, including a refresh of floor plans, interior and exterior repairs and landscaping.

With the successful implementation of such projects, the Baileys went on to rehab properties on a much larger scale pursuing an apartment program which featured anywhere from eight to forty units and individual buildings with more than 400 separate buildings at the height of the program. Unlike the single-family units, the apartment program didn't include a complete rehab overhaul, but consisted of updating depreciated amenities such as electrical wiring and plumbing. After nursing the buildings back to health, the Baileys served as landlords for the majority of the properties.

Eventually selling off the apartment buildings, the Baileys went on to implement a third and final Los Angeles program that would take them into the Hollywood Hills, inspiring the future namesake of a company soon to evolve into a national phenomenon. Like the rehab programs, the Hollywood Hills program involved enhancing an asset and taking it to the next level, which consisted of the following: acquiring sloped lots, designing plans, submitting plans to the city for approval, obtaining soil reports, overseeing the entitlement process and finally selling the lots to builders with the city-approved plans already in place. This value-added approach was extremely popular among buyers, making it possible for the newly formed HollyHills to sell out its entire inventory and turn a significant profit.

Adapting to the tumultuous change in the late 90's real estate market, HollyHills began to develop an appetite for expanding its capabilities and taking on large-scale, master-planned developments that would enrich the value of communities - a vision that the Los Angeles market did not have the capacity for at the time.

HollyHills sought future opportunities in Palm Springs and Hanford, California and eventually in San Antonio, Texas. Today, true to HollyHills' visionary spirit, master-planned developments including commercial, retail, residential, multi-family units, office and multi-purpose use lifestyle communities are currently being developed. HollyHills also has a sports and entertainment division specializing in urban revitalization planning and development. Proving that "activity breeds activity," HollyHills has over 2,500 acres under development in both California and Texas.